Who doesn’t like magazines? Whether it’s fashion, lifestyle or you name it, magazines are definitely a huge part of our everyday lives. I recently read a very interesting article on the influence of magazines in the fashion industry. According to the author “the history of fashion magazines shows that fashion magazines have been linked to fashion in the early beginnings. It reflects that the driving force behind the growth of magazines, is fashion itself. Magazines have become an essential tool for keeping customers close as they pursue their decision journeys on the way to purchase”. It’s a theory that definitely … Continue reading Second U